Client
Year
2023
My Roles
Created the base plan for virtual jewelry
Modeled the set and furniture elements
Arranged and decorated the store
Handled texturing and lighting
Sculpted, rigged and properly posed the unicorn
Set up camera angles for final renders and visuals
SOFTWARES
Blender
Illustrator
Rhino
Davinci Resolve
DESCRIPTION
Avah Cloris is a Mumbai based online jewellery brand that is operating in USA. Avah Cloris had a website which just had one line of products, the unicorn collection. Even though it was selling good, the brand wanted to expand their product line-up and reintroduce the website with new changes. The brand wanted an advertisement that instantly connected with their users and showed the expanded line-up. That's how the idea of a virtual store advertisement came to the picture.
The virtual store had a Unicorn with elegant pose as the centrepiece, necklace stands on the left side, ring show table on the right and earrings showcases in the wall. Everything was designed and modelled from scratch. We added a plant and sofa to make the place feel complete. Calculated and focused lighting was needed to elevated the ambience. There were many iterations for the design of the stand, table, mannequins and the lighting. The horse was made from scratch twice to get the perfect muscle lines and reflections.
DESCRIPTION
This project was the longest one I did because of it's importance and value to the company. I have made the interior and furniture according to the brand image 'bold yet minimal'. Because the unicorn had a chrome material, it was important to get the reflections also right. It took 4 weeks to complete this project in 2023.
DESCRIPTION
For this project, I had to convert all of their ornaments from CAD files to polygonal models and optimise the geometry and normals for Blender. It was a new experience for me working in Rhino and finding the optimal workflow.
Because the unicorn was the centre-piece, it was not possible to just keep it in a neutral position in the middle of the store. The brand tone demanded an elegant and dynamic position. So I made a rig for the horse and made a pose for it. To match the pose, I have sculpted a rock which has a complex glass material that added more importance to the centre-piece. In the end, we got a result that instantly connected with existing customers of the unicorn collection and appealed to new customers by the quality.
